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Because I disagree with 30-day diet challenges

30 Day Challenges are everywhere you look. Framed as a re-set to get your nutrition back on track, they often start right after the holidays or approaching beach and wedding season. They promise you will get ‘bikini ready” in just 30 days!

But what happens after the 30 days? I know in my experience after 30 days (if I made it that far) of restricting generally comes the binging. It’s a vicious feast or famine cycle that we are wired to repeat. And what guidance do you have from your program on where to go from there? Most challenges do not offer any “after 30 days” support mechanisms.

There are a few issues with the 30 Day Diet Challenges:

  1. Many are based on restriction and a mindset of deprivation and scarcity rather than teaching you healthy habits or behaviours that you can continue for the rest of your life. Many are predicated on mental resolve and willpower to get you through those 30 days of deprivation and you may end up focusing on counting down to the end when you can binge on all the junk food you had to give up and are once again ‘allowed’ to have. If these challenges are so difficult that it is a struggle to achieve 30 days, what is the likelihood that you can sustain it for the rest of your life?  

  2. Read this pre-challenge “pep talk” from a popular 30-day challenge website: “It is not hard. Don’t you dare tell us this is hard. Quitting heroin is hard. Beating cancer is hard. Birthing a baby is hard. Losing a parent is hard. Drinking your coffee black. Is. Not. Hard. You’ve done harder things than this, and you have no excuse not to complete the program as written.

  3. What happens after the 30 days are over? After all that restriction how do you return to ‘normal life?’ Most challenges don’t provide any insight on what to do after 30 days which all too often results in regaining any weight lost. I will teach you healthy sustainable habits and long-term strategies.

Here’s the thing about food: it isn’t like drugs or alcohol where you can quit and avoid the substance forever. We cannot quit food, we must eat to live.

There is no disputing the fact that cutting out sugar and alcohol and processed foods are great ways to dial in your nutrition. But it isn’t just about the food, it’s also about how you think about food. Effective nutrition coaching is about changing your relationship with food , developing lifelong habits and teaching you how to eat for both health and hunger.

So, let’s get started on creating long-term results that last beyond the 30 Days.

We are launching our first small group nutrition coaching class – MadLab Nutrition Healthy Habits: Kickstart.

Price: $35/week for a commitment of 5 weeks ($175)

Who: Anyone who wants to dial in those healthy nutrition habits and educate themselves on how to make sustainable changes. This program is capped at 6 people and open to non-members.

What: A 5-week long nutrition program focusing on developing life long, sustainable healthy habits, set in a small group of supportive peers.

We will cover a variety of topics during the program including:

  • Goal setting
  • Redesigning your eating environment
  • Creating the perfect meal
  • Calories in vs calories out
  • Meal planning and prep
  • Food quality
  • Why you can’t stop overeating junk food
  • Metabolism
  • The Benefits of overindulgence
  • Practicing mindful eating

When: Wednesday evenings June 5 – July 10th, from 6-7pm.

Where: MadLab School of Fitness 1980 Clark Drive, Vancouver – upstairs lounge.

Our program offers a significantly more encouraging and supportive approach.


Contact Caron now to get your spot!