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In House Training - From Junior Apprentice To Associate Coach

From Junior Apprentice to Associate Coach

At MadLab, we have a term for people that have jumped into “coaching” because they love helping people, but they don’t have a long term plan for making it a career. We call it a “Coach for Now.” There is nothing wrong with being a part time “coach” and keeping your regular job until retirement.

But we are consumed with the process of building people who want to be a “Coach for Life.” Coaches who want to not only teach people for the rest of their lives, but also want to teach them how to have awesome lives.

MadLab has developed a system that ensures that:

  • Coaches get paid a professional wage for helping clients have a great life
  • Clients can work with professionals that will be around for the long haul, delivering professional services
  • Gyms can be proud of a staff that changes people’s lives for the better

We learned early on that the industry was doing a disservice to the individuals who were willing commit to helping others, as well as a disservice to their clients. Weekend seminars, purely online courses, and a lack of mentors, has created a glut of 2-5 year “specialists” who spout industry knowledge, but have very little actual experience in the business of making people better. We aim to change that.

MADLAB’S PCDP

MadLab’s Professional Coach Development Program (PCDP) is designed to produce more than just another technical coach who can teach a movement according to textbook standards. We plan on changing the industry from the inside out. We teach coaches how to:

  • Find the right people to train (so that the coach looks forward to working with every person in their “tribe”)
  • How to deliver what the client really needs (as opposed to what they think they want)
  • How to keep delivering the results and experience so that the client stays for 20+ years
  • Each level has academic, practical adn sales criterion which must be met to pass

THE PATH

Below is the outline for the path of a “Coach for Life” starting from Apprentice to the various coach roles that are options down the road. In each apprentice level, there are benchmarks, online school modules, checkpoints, and regular tasks. The goal for the PCDP is to give coaches the necessary skills, tools, and feedback, to build a career that can be enjoyable for 30+ years!

Junior Apprentice I (0-3 months)

This is the time to be introduced into the craft of coaching, more specifically working with individuals one on one. Coaches must develop a base understanding of the movement systems and how to execute training of the movements with an individual. The coach will also start to discern a position as a leader within their community as a fitness professional. Relationship building and personal growth are highlighted.

Junior Apprentice II (3-6 months)

At this level, we will be developing group class skills as well as starting to bring the right people in for intros. Continue to work through who your “ideal client” is – who do you want to work with for the rest of your professional life? You must have 10 active clients on hybrid memberships that you brought through the intro, fundamentals, and graduation system in order to advance to SAI. You need to begin to think about retention during the first 6 months of the client’s life cycle. There’s a focus on progressions and individualization in fundamentals, transition into group classes, and recommending the right hybrid memberships.

Senior Apprentice I (6-12 months)

Develop a deeper understanding of biomechanics, physiology, anatomy, and nutrition, as well as further develop client relationships past the 6-month mark. Minimum bi-annual check-ins should be re-occurring at this point. Proactive sales techniques need to be utilized in order to meet a one client/coach/week revenue target. 6-month client retention needs to be at 80% in order to graduate.

Senior Apprentice II (12-24 months)

At this point, you will have clients that have been with you for a year or more. There are three long-term retention tools that we utilize in order to continue to grow and maintain these relationships. In this level you will master Prehab/Rehab; building, marketing and executing specialty programs and community events; and furthering the use of Hybrid membership to help your clients reach their goals.

Associate Coach (24 months +)

An associate coach can be a 1-year position, or the coach may choose to stay at this position indefinitely. The ultimate goal is to build reliable and sustainable growth for the facility, as well as refining your target client and growing within the community. There are a number of additional paths that a coach may choose to advance in from this point depending on professional development goals.

CONTINUING COACH ROLES

After the associate coach role has been achieved, there are multiple options for the lifelong career in coaching. Below are some of these positions:

Career Coach

A coach who focuses only on his own clients and building/sustaining his tribe. This role is essentially someone who has built their client book out of people they want to work with for the rest of their lives, is generating enough referrals to replace (or surpass) natural attrition, and is doing ongoing retention pieces, such as organizing specialty programs, events, and social gatherings.

Mentor Coach

A coach who has mastered the basics of the Associate Coach and is now mentoring an apprentice in their own facility. This role requires a sustainable tribe as well as additional time to regularly meet with, teach, and lead another coach down the apprentice part of the journey.

Instructor Coach

A deeply experienced coach who has enough knowledge of the system and the materials to administer oral exams and in-person evaluations. This role will still be leading his tribe, with the additional skill of being able to recognize other less experienced coach’s areas of strength and growth.

Partner Coach

After years, or decades, in the coaching game, some coaches will be ready to buy into ownership of the facility they operate out of. Being a Partner Coach requires that their tribe is a significant contribution to the gym’s overall operations (revenue), and that they have the funds to purchase a percent or share of the business. After becoming a partner, the coach can look forward to participating in the decisions that guide overall direction of the company as well as profit sharing.

PCDP PATH CHART

PCDP Path Chart

PROGRAMS:

  • PCDP – In a MadLab Gym
  • JA1 Prep – Find a MadLab gym (job posting board)
  • Ronin
  • Fast Track Apprentice Program

     

Junior Apprentice Program 

Admission Requirements:

19 Years of Age
Minimum One Year Functional Fitness/Personal Training Experience 

Tuition Rates & Length:

  • $2040
  • 38 Weeks

International Student Tuition Rate:

  • $3025

Senior Apprentice Program

Admission Requirements:

19 Years of Age
Minimum One Year Functional Fitness/Personal Training Experience 
Completion of MadLab Junior Apprentice Program or Fast Track Apprentice Program

Tuition Rates & Length:

  • $4080
  • 52 Weeks

International Student Tuition Rate:

  • $4350

Associate Coach Program 

Admission Requirements:

19 Years of Age
Minimum One Year Functional Fitness/Personal Training Experience 
Completion of MadLab Junior Apprentice Program or Fast Track Apprentice Program AND Senior Apprentice Program

 Tuition Rates & Length:

  • $3060
  • 78 Weeks

REFUND POLICY for ALL PROGRAMS:

  1. If the institution receives tuition from the student, or a person on behalf of the student, the institution will refund the student, or the person who paid on behalf of the student, the tuition that was paid in relation to the program in which the student is enrolled if:
    1. the institution receives a notice of withdrawal from the student no later than seven days after the effective contract date and before the contract start date;
    2. the student, or the student’s parent or legal guardian, signs the student enrolment contract seven days or less before the contract start date and the institution receives a notice of withdrawal from the student between the date the student, or the student’s parent or legal guardian, signed the student enrolment contract and the contract start date; or
    3. the student does not attend a work experience component and the institution does not provide all of the hours of instruction of the work experience component within 30 days of the contract end date.

  2. The institution will refund the tuition for the program and all related fees paid by the student or a person on behalf of the student enrolled in the program if the student is enrolled in the program without having met the admission requirements and did not misrepresent his or her knowledge or skills when applying for admission.

  3. If a student does not attend any of the first 30% of the hours of instruction to be provided during the contract term, the institution may retain up to 50% of the tuition paid under the student enrolment contract unless the program is provided solely through distance education.

  4. Unless the program is provided solely through distance education, if the institution receives a notice of withdrawal from a student:
    1. more than seven days after the effective contract date and
      1. at least 30 days before the contract start date, the institution may retain up to 10% of the tuition due under the student enrolment contract, to a maximum of $1,000.
      2. less than 30 days before the contract start date, the institution may retain up to 20% of the tuition due under the student enrolment contract, to a maximum of $1,300.
    2. after the contract start date
      1. but before 11% of the hours of instruction to be provided during the contract term have been provided, the institution may retain up to 30% of the tuition due under the student enrolment contract.
      2. and after 10% but before 30% of the hours of instruction to be provided during the contract term have been provided, the institution may retain up to 50% of the tuition due under the student enrolment contract.
  1. Unless the program is provided solely through distance education, if the institution provides a notice of dismissal to a student and the date the institution delivers the notice to the student is:
    1. before 11% of the hours of instruction to be provided during the contract term have been provided, the institution may retain up to 30% of the tuition due under the student enrolment contract.
    2. after 10% but before 30% of the hours of instruction to be provided during the contract term have been provided, the institution may retain up to 50% of the tuition due under the student enrolment contract.

  2. If the institution provides the program solely through distance education and the institution receives a student’s notice of withdrawal or the institution delivers a notice of dismissal to the student and:
    1. the student has completed and received an evaluation of his or her performance for up to 30% of the hours of instruction to be provided during the contract term, the institution may retain up to 30% of the tuition due under the student enrolment contract, or
    2. the student has completed and received an evaluation of his or her performance for more than 30% but less than 50% of the program, the institution may retain up to 50% of the tuition due under the student enrolment contract.

  3. The institution will refund fees charged for course materials paid for but not received if the student provides a notice of withdrawal to the institution or the institution provides a notice of dismissal to the student.

  4. Refunds required under this policy will be paid to the student, or a person who paid the tuition or fees on behalf of the student, within 30 days:
    1. of the date the institution receives a student’s notice of withdrawal,
    2. of the date the institution provides a notice of dismissal to the student,
    3. of the date that the registrar provides notice to the institution that the institution is not complying with section 1(c) or 2 of this policy, or
    4. after the first 30% of the hours of instruction if section 3 of this policy applies.

  5. If an international student delivers a copy of a refusal of a study permit to the institution, sections 1(a), 1(b), 4, 7,and 8 of this policy apply as if the copy of the refusal were a notice of withdrawal, unless:
    1. the international student requests an additional letter of acceptance for the same program that was the subject of the refusal of a study permit, or the program is provided solely through distance education.

 

For More Information please contact dash@madlab.ca

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